Privacy Policy

1. Categories of Personal Information We Collect

We collect the following categories of personal information as defined under the California Consumer Privacy Act (CCPA):

• Identifiers: Name, email address, phone number, username, and account ID
• Financial Information: Payment method details (last four digits, card brand, expiration date) are collected and processed securely by our third-party payment processor. We do not store full card numbers or payment credentials
• Commercial Information: Commitment details (type, duration, Stake amount, reported outcomes), transaction history, and Stake records
• Internet or Network Activity: Device type, operating system, app version, IP address, usage patterns, and interaction data
• Inferred Location: Our third-party service providers (such as our payment processor and Firebase) may log IP addresses, which can infer approximate location. We do not actively collect or store geolocation data
• Communications: Contact form submissions and any information you provide when contacting us
• Security Information: Two-factor authentication preferences and verification records. Biometric authentication (Face ID, Touch ID, or device passcode), where you use it to confirm a charge, is performed entirely by your device’s operating system — we never receive, see, or store your biometric data
• Support Contacts (“In Your Corner”) and Anchors: Names and email addresses (or a linked friend’s account) of support team members and Anchors that you voluntarily add to receive accountability updates or confirm an outcome. By adding such a contact, you confirm you have a personal relationship with them and believe they would welcome the invitation
• User Content: Profile picture (optional); commitment notes; and “Go Serious” day-by-day plans, plan names, and plan notes you create. If you choose to share a Go Serious plan, its contents and a pseudonymous username become visible to other signed-in users. Profile pictures, display names, and other content you submit may be automatically scanned to detect and remove inappropriate material
• Purchase Information: Records of in-app purchases (such as Go Serious), processed by the Apple App Store or Google Play. We receive confirmation of a purchase but not your store payment credentials
• Usage Data: First-party, aggregate product analytics such as how often a feature is used, how many invitations are sent, and how often a shared “win” is shared. We do not use advertising identifiers (such as IDFA), cross-app or cross-site tracking, or third-party advertising or analytics SDKs, and we do not build advertising profiles

2. How We Use Information

We use the information we collect to:

• Provide, maintain, and improve the Service
• Process commitments and Stakes
• Verify your identity and phone number
• Send account verification and security messages via SMS
• Communicate with you about your account and the Service
• Detect and prevent fraud, abuse, and violations of our Terms of Service
• Moderate user-submitted content (such as profile pictures, display names, and shared plans) for safety and compliance with our policies
• Comply with legal obligations

3. SMS Communications

We send SMS messages solely for account verification and two-factor authentication (2FA) security purposes. We do not send marketing messages via SMS.

Message frequency varies: typically 1-2 messages during account registration and 1 message per login when SMS 2FA is enabled. Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP to any message. For help, reply HELP or contact us at service@betonyouapp.com. Note that opting out may affect your ability to use SMS-based security features.

4. Third-Party Services

We use the following third-party services to operate Bet App:

• Payment processor: Payment processing and charges for Stakes and tips, including cards saved via Apple Pay or Google Pay
• Apple App Store / Google Play: Distribution of the app and processing of in-app purchases (such as Go Serious)
• RevenueCat: In-app purchase management for the Go Serious feature
• Firebase and Google Cloud (Google): Authentication, database, and cloud infrastructure, including automated image content moderation (Cloud Vision) to detect and remove inappropriate profile pictures
• Apple App Attest and Google Play Integrity: Device-integrity attestation that confirms requests come from a genuine, untampered copy of our app, helping prevent fraud and abuse. These services assess your device and app integrity; we do not receive your biometric data or personal content through them
• Cloudflare Turnstile: Bot detection and abuse prevention within the app
• hCaptcha: Bot detection and abuse prevention on our website contact form
• Twilio: SMS delivery for verification and 2FA
• SendGrid (Twilio): Transactional email delivery for account verification, security notifications, and accountability emails
• Expo: Mobile app development and push notification delivery

Each third-party service processes data in accordance with their own privacy policies. We encourage you to review their policies.

5. Data Sharing

We share data only with the third-party service providers listed above, solely as necessary to operate the Service. We may also disclose information when required by law, legal process, or to protect the rights, property, or safety of Bet App LLC, our users, or others.

Support team notifications (“In Your Corner”): If you elect support team members on a commitment, we share limited information with those individuals by email: your username, your goal description, missed check-in counts (if you enable falling-behind notifications), and goal completion (if you enable success notifications). Support contacts only receive emails after they expressly confirm the invitation, and every email includes an unsubscribe link. We never share information about faltered outcomes, charges, or payment details with support contacts. Support contacts who wish to have their information removed may use the unsubscribe link in any email or contact us at service@betonyouapp.com.

Anchors: If you elect an Anchor on a commitment, we share limited information with that person by email so they can confirm your outcome: your username, your goal, and (if they accept) check-in activity at the cadence they choose. Anchors never receive payment information, and electing an Anchor never moves money. Anchors may decline or unsubscribe at any time.

Commit Together: If you join a Commit Together group, other members of that group can see your username, your check-ins, and your final result. Members never see each other’s Stake amounts.

Go Serious community plans: If you choose to share a Go Serious plan, the plan’s contents and a pseudonymous username are visible to other signed-in users. Sharing is optional and off by default; do not include personal or identifying information in a plan you share.

6. Do Not Sell or Share My Personal Information

Bet App LLC does not sell, rent, trade, or share your personal information with third parties for monetary or other valuable consideration. We do not share your personal information for cross-context behavioral advertising. Because we do not sell or share personal information, there is no need to opt out, but you may contact us at any time at service@betonyouapp.com with questions about our data practices.

7. Data Retention

We retain different categories of personal information for different periods:

• Account Information (identifiers, email, phone): Retained while your account is active. Upon account deletion, personally identifiable information is anonymized within 30 days
• Commitment and Transaction Records: Retained for a minimum of 7 years after account deletion for legal, tax, regulatory, and dispute resolution purposes, as required by financial record-keeping obligations
• Payment Records: Retained by our payment processor in accordance with their data retention policies and payment industry requirements
• Device and Usage Data: Retained for as long as necessary to operate, secure, and improve the Service, after which it is deleted or anonymized
• Contact Form Submissions: Retained for as long as necessary to respond to and keep a record of your inquiry, after which it is deleted
• Verification Records (email and phone codes): Deleted immediately after successful verification or expiration
• Support Contacts (“In Your Corner”) and Anchors: Retained until you remove them or delete your account. Email opt-out (unsubscribe) records are retained indefinitely so we can continue honoring the opt-out
• User Content (profile picture, Go Serious plans): Retained while your account is active. A profile picture is removed when you change or delete it, or upon account deletion. A Go Serious plan you have shared publicly may remain available to other users after you stop using it; contact us if you need a shared plan removed

8. Data Security

We implement industry-standard security measures to protect your personal information, including encryption in transit and at rest, secure authentication, and optional two-factor authentication (SMS or authenticator app). However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

Under the California Consumer Privacy Act (CCPA/CPRA) and other applicable privacy laws, you have the following rights regarding your personal information:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of collection, our purposes for collecting it, and any third parties with whom we share it
• Right to Delete: You may request deletion of your personal information. When you delete your account through the app, personally identifiable information is anonymized. Certain records (commitments, transactions) are retained as described in Section 7
• Right to Correct: You may request correction of inaccurate personal information. You can update your email and phone number directly in the app under Profile > Account
• Right to Data Portability: You may request a copy of your personal information in a portable, machine-readable format (JSON). You can request this export through the app or by contacting us
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights

To exercise any of these rights, you may submit a request through either of the following methods:

• Email: service@betonyouapp.com
• Contact form: betonyouapp.com/contact-us

We will verify your identity before processing any request and respond within 45 days. You may also designate an authorized agent to make a request on your behalf.

10. Push Notifications

With your permission, we may send push notifications to remind you about active commitments, reporting deadlines, and other Service-related updates. You can manage push notification preferences through your device settings at any time.

11. Children’s Privacy

Bet App is not intended for anyone under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at service@betonyouapp.com.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the app or by other appropriate means. Your continued use of the Service after changes are posted constitutes your acceptance of the revised policy. We encourage you to review this Privacy Policy periodically.

If you have any questions about this Privacy Policy, please contact us at service@betonyouapp.com.